On November 19th, 1961, Jewel Snow opened The Jewel Shoppe in a quarter of the current size of our present day location on Main Street, Louisville, Mississippi.  Jewel provided not only her name for the shoppe, but also Fine Jewelry and Gifts for the Winston County community and surrounding counties.  After a few years, Odell Snow, her husband, who had learned jewelry repair and watchmaking, joined her in the shoppe.  By the latter part of the 1970's. their son, Johnny Snow joined them and learned  jewelry repair and services  and evolved over the years into a fine jewelry craftsman.  In the early 1990's, Mary Snow joined  her husband, Johnny.   With a background in the arts, she was able to learn the business of jewelry as well as apply her arts training to custom design.  Both she and Johnny work as a team providing custom design, CAD, casting, and fabrication.   Presently, they provide these services for clients from all around the country.   They also are purveyors of fine diamonds, gemstones and pearls from ethical sources throughout the world.  With their experience and knowledge, they provide complete confidence for their clients.  

The Jewel Shoppe, the Art of Fine Jewelry